it is often nice when millennials are given credit for supporting an industry, rather than being eternally blamed for killing everything from casual dining chains to diamond sales to the whole concept of napkins.
So mad props to the National Gardening Association for acknowledging that specific demographic, and for praising their burgeoning interest in plant-care.
According to the association’s most up-to-date National Gardening Survey, the highest-ever number of 18- to 34-year-olds are now participating in “gardening activities,” including raising indoor houseplants.
As a result, retail sales within the lawn and garden category hit a replacement high of $47.8 billion last year, and per-household plant-related spending jumped by $100 to a mean of $503.
“From small beginnings with a succulent here and a houseplant there, the under-35s are now truly engaged within the full range of gardening activities.” analyst and survey participant Ian Baldwin said.
Callie Wilkes is one among those under-35s. She told VICE that two years ago, she was gifted little potted succulent, which she has “loved” ever since.
during a recent Facebook post, Wilkes shared two pictures of her plant-child and praised it as being “overall perfect,” with full leaves and vibrant green colour.
First, this might be the pure content that we all need right now. Next, this is definitely the pure content we all need right now. Wilkes’ online confession has almost 10,000 likes and has been shared more than 6,000 times. “It’s just a silly story,” she said. “But I’m finding most people can relate.”
She’s right. Although there are some inevitable comments from internet edgelords who turn everything to garbage, most of the responses are sweet and supportive.
“I am sure the plant still loves you,” one person wrote. “It’s a good story of a shining soul,” another added.
On the brilliant side, Wilkes is now getting the prospect to worry for a few real greenery: After her Facebook post made its way around the world, the house Depot near her northern California home hooked her up with a half-dozen actual plants.
As for the fake succulent that started it all, Wilkes said that she’s keeping it, too. “I figured I loved it for 2 years; why to quit now?” she said.